October 11, 2018
Marketing & Communications Officer
United Way Halifax
United Way and Pantone Color Institute join forces to make local issues unignorable
You can’t solve a problem if you don’t know it exists. In our busy world, important local social issues can often go unnoticed. United Way wants to change that. That’s why, United Way has partnered with the Pantone® Color Institute™ to create Unignorable – a brand new colour developed specifically to highlight local issues and bring attention to the millions of Canadians impacted by them. This new colour is the foundation of the United Way’s largest national integrated public awareness campaign to date.
The multi-media, fully integrated national campaign, draws on a long tradition of art for social change. It includes images designed by award-winning international illustrator Malika Favre, whose bold pieces have appeared on the cover of The New Yorker and within campaigns for Vogue, BAFTA and Sephora. Favre’s customized designs will captivate onlookers with the Unignorable colour at the forefront, while the illustrations will command attention for issues that hold too many Canadians back: poverty; youth unemployment; social isolation; domestic violence; hunger; mental health; education inequality; and homelessness.
If you want to experience Unignorable, join United Way Halifax this Saturday at Nocturne.
Date: Saturday October 13, 6PM-Midnight
Location: FBM | 1660 Hollis Street (HS1), Halifax