Here are some creative ideas to inspire you….

Host an event

Hosting an event is a great way to bring people together and make an impact in your community.

During the 2023 FIFA World Cup finals, the Halifax Wanderers held official viewing parties at HFX Sports Bar. Attendees could buy premium seating and tables ahead of the match. All proceeds were donated to United Way Halifax.

Another fantastic example is the Wildfire Recovery Concert put on by Events East. Held after the wildfires in Upper Tantallon and Shelburne, organizers put together an all-star lineup and packed the house. They raised over $300,000 for the United Way Halifax Wildfire Recovery Appeal in one evening.

If you have an idea for an event, please contact us in advance so that we can provide info and support.

Cause Marketing

Promoting your business while making a positive difference in the community is a win-win.

Last year, Good Robot released a co-branded beer with us called “Goodwill Beer.” They donated a portion of the sales to our housing work and partnered with local Lego building company, Playwell Bricks, to host events at their taproom focused on housing.

Rousseau Chocolatier was one of many local organizations who used cause marketing to support the United Way Halifax Wildfire Recovery Appeal. For their “Sweet Relief” promotion, they donated 100% of their sales on a busy Saturday.

If you have a great marketing idea, please contact us in advance so that we can provide info and support!

Community Events

Small events can still have a mighty impact. Whether you’re hosting a sports game, BBQ or anything in between, harness the collective generosity of your group with a grassroots community event.

In June of 2023, The Acadia Recreation Club Society held a Food Truck Rally at Acadia Park in Sackville in support of the United Way Halifax Wildfire Recovery Appeal. Over 1,000 community members showed up to have fun and help people recover from the wildfires.

Contact us to organize your community event today!

Auction/Raffle

A raffle is an easy, fun, and popular way to engage attendees at any in-person or online event. Auctions give people an opportunity to buy an item they want and support a cause they care about.

Timberland Canada’s “Made from Fiona” auction is a great example. They partnered with three talented Nova Scotian wood artists to create beautiful works of art from trees that fell during hurricane Fiona last year. They sold them to the highest bidder online and raised $37,700 for United Way.

Peer-to-Peer

Our peer-to-peer fundraising platform, CrowdChange, makes it easier than ever fundraise for United Way Halifax with your peers, colleagues, friends and family. Just sign up, start your fundraiser, and you’ll be able to send people a link to easily donate by credit card.

A cool example: Each winter, the team at Grant Thornton LLP jumps in the freezing Halifax Harbour for the “Polar Plunge.” For a small initiative, it draws a big crowd and a lot of support!

Point of Sale

Point-of-Sale fundraising makes it easy for your customers to donate to a cause that’s important to them while making a purchase. It works for both brick-and-mortar locations or an e-commerce site.

We equip you with information about what we do and the impact of donations, and assets for print and digital materials to promote your campaign. We also stay engaged throughout your campaign – thanking your team members for asking, sharing stories about the collective impact you’re making, and celebrating you and your customers’ generosity.