Cookies and a love of the outdoors remain constant, but Girl Guides are changing to keep up with the times. On top of badges for more traditional Girl Guide activities such as making a fire or cooking, there are now financial literacy badges for Girl Guides.
This video interview with CNN gives a little background about the change and this article by the Calgary Herald gives a nice overview of Guides and their efforts to remain true to their roots yet adapt to modern circumstance. Highlighted in the article is the comparison between Guiding and Scouts. It seems Scouting is also trying to re-establish itself and find its place in the busy modern day to day life.
The transition of our established civic institutions to adapt to modern circumstance fascinates me. This isn’t always just about ‘re-branding’ as many institutions are looking around and trying to understand their place in community and what role they should really be playing. It is like the institutional equivalent to soul-searching. This is a tricky balance certainly. You want to stay true to your roots, after all if Guiding cut the camping and focused only on financial literacy, it wouldn’t really be the Girl Guides, it would be young hedge fund analysists with badges. On the other hand, if they only taught girls the skills that were deemed appropriate for women to know around the early 1900s when they were founded, it wouldn’t be a relevant or helpful organization to today’s young woman.
The Guides seem to be doing it well; take the structure and what was positive and add in new and relevant ways of working. Some institutional changes will require small changes in order to stay current and some will require deep consideration about their role, the ways that they operate in community and the ways that they can be most effective.
I applaud Guides and Scouts for taking a look at themselves and the context in which they work and trying to come up with new ways of working that stay true and are relevant.








